In October, our first Hispanic Research Event was held at Café Sevilla in the beautiful coastal city of San Diego – tapas, flamenco and knowledge – all in one evening!  The event received rave reviews, so much so that we may be similar event in the Los Angeles area this year.  According to the Association of Hispanic Advertising Agencies, Hispanic purchasing power is expected to hit $992 billion by 2009.  Event attendees heard from Hispanic market research specialists and gained valuable insight on the future trends for this important segment of the population.   We would like to give a special thank you to Dr. Mary Beth McCabe, President of Sun Marketing, who was our keynote speaker and presented her insights into the “US Hispanic Market – Past, Present, and Future.”