Wife, mother and Market Research professional Lorraine Sachs passed away October 28, 2008.  She was 78 years old.  She started her career in research in Chicago and continued when she moved to Los Angeles.  She worked at Southern California Interviewing Service and Wade West.  In 1978 with long time childhood friend Adrienne Goldbaum they opened LA Research, Inc.  Lorraine and her partner then opened an office in Orange County, California, Riverside, California and an office in Houston, Texas.  Lorraine helped on many committees for the annual Las Vegas conference and helped organize the Northern Southern California Conference in Santa Barbara.