Less than One Week for Early Bird Registration to Pursuing a Competitive Advantage
We just wanted to remind you that the early bird registration for our Spring Event titled ‘Pursuing a Competitive Advantage’ ends this Monday, February 16th.
We’ve got some great speakers lined up that will provide crucial insights for marketing research during this trying economic time. Sessions include:
- Karen Manne – Online Communities- How Disney uses their online communities to find key insights and develop a competitive advantage.
- Keiko Powers – Data Mining- Learn how JD Power & Associates uses sophisticated data mining tools to analyze data and identify critical issues.”
- Elisa Galloway – How is the economy impacting you? A roundtable discussion moderated by Elisa Galloway.”
- Dan Safreno – Large scale tracking studies- How Intuit uses large scale tracking studies and other research techniques to understand their customer’s needs.”
- Justin Wyatt – Welcome to Hard Times- Marketing in today’s economic environment. Growing your business during hard times.
- Beth Kane & Christie Kawada – Researching Latino Viewers- How Si’ TV and Nielsen teamed up to understand the unique needs of the 18-49 Latino viewer.”
- Merrill Dubrow – Special Economic Panel- How is the economy impacting our industry? An interactive discussion of how industry leaders are dealing with the current economic crisis.”
These sessions are valid for PRC credit.
The conference takes place the Mirage Hotel in Las Vegas, NV on March 18 – 20, 2009.
Hope to see you all there!

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