Scott Baker – Advisor
Scott joined the Adept Consumer Testing team in 1998 where he initially worked as Project Director/Technical Manager prior to becoming a Senior Project Director and then to his current position Executive Vice President in 2006. Prior to joining Adept Consumer Testing, he worked in marketing research at Herron Associates / The Herron Group of Tampa in various capacities of the firm (Marketing Director, Project Manager, Vice President). Prior to Adept, Herron and the Marketing Research Industry, he held several executive positions in the advertising industry.
Over the years, he has participated in all related aspects of the research process, from executive interviewer to facility management, from field directing to quantitative and qualitative project design, management and implementation. Although broad, his research emphasis includes medical, business-to-business, entertainment, internet-usability testing and consumer research projects.
Scott is an active member of the Marketing Research Association (MRA), Pharmaceutical Marketing Research Group (PMRG), American Marketing Association (AMA), Council for Marketing & Opinion Research (CMOR) and GroupNet™, He has served on both national and local committees throughout the years. Presently, serving as the Vice Chair of Education Workgroup for the MRA, Program Director of PMRG, Business Development Chair for GroupNet™, Qualitative Committee Member for CMOR and an Advisor to the Southern California Chapter of MRA.
He received his B.A. in Liberal Arts from the University of South Florida as well as continuing education credits from the University of South Florida and New York University. Additionally, he is PRC Certified – Expert (MRA Certification Program).




