Entertainment Research Innovations Event

2nd Annual SoCal MRA Entertainment Research Event

Hosted by Santa Monica College, Small Business Development Center, City of Santa Monica

Wednesday, Apr 8, 2009 (6:00 PM to 8:30 PM) at Santa Monica Library, MLK Jr. Auditorium

601 Santa Monica Blvd, Santa M, Santa Monica, CA Google Yahoo Mapquest

socalmra@gmail.com

Socializr URL: www.socializr.com/event/954812186

Posted by SoCalMRA Communications

Southern California Market Research Association (SoCal MRA)

Santa Monica College

Small Business Development Center

The City of Santa Monica
Entertainment Research Innovations

Wednesday, April 8, 2009

Limited Availability Registration Required
This special collaboration across the SoCal MRA, Santa Monica College and the Small Business Development Center of Santa Monica will address the state of the research industry, current and future trends in entertainment research and a discussion on career opportunities. Join us for a comprehensive look at the research industry and innovations applied in the Entertainment Industry.
Wednesday, April 8, 2009 // 6:00 PM – 8:30 PM
Event Agenda:

5:30 PM – Registration Opens

6:00 PM – Welcome, Rudy Yu, MRA President-Elect, NBCUniversal

6:00 PM – 6:30 PM – State of the Industry Kristin Luck, President Co-Founder Decipher Inc.

6:30 PM – 7:30 PM – NeuroScience Demonstration: Fox Sports Case Study, Q/A

David Sussin, VP, Fox Sports Net Research and Programming

Marc Sommers, Manager, Fox Sports Net Research and Programming

Irene Gustaitis, SVP Entertainment Research, NeuroFocus

7:30 PM – 8:30 PM – Panel Discussion: Skills Requirements for Future Workforce, Q/A

Moderator: Emily Della Maggiora, President, Treehouse Strategies Inc.

8:30 PM – Event Concludes
Location:

Santa Monica Library

MLK Jr. Auditorium