Save the Dates & Join us! February Meet & Greet

2010 promises to be an exciting year in the marketing research industry. With changes happening at every turn, this is just the first of many opportunities the SoCal Chapter MRA will be providing to members to connect with colleagues… On us.

There is no charge for this event. And, bring your appetite – plenty of great snacks and other pub food will be provided by our sponsors. Grab a Guinness, take in a game of darts, talk shop – whatever your fancy – join us! And, as always, non-members are welcome!

MRA February Mixer
6 PM to 9 PM, Friday, February 19th
116 Santa Monica Boulevard
Santa Monica, CA 90401-2202
(310) 451-1402

Don’t be left out in the cold – Download the flyer and make plans to come!

This event is made possible by our fabulous sponsors :

e-Rewards

I/H/R Research

Save the Date for the 24th Annual Las Vegas Conference March 3-5, 2010

Early Bird Registration Deadline:

Monday, February 1st, 2010 - $329 Members (Southwest, SoCal & Northwest)
Regular Registration – Deadline: Thursday, February 18th, 2010 - $379 Non-Members (All Others)
Late/ On-Site Registration (After February 18th ) - $399 Members (Southwest, SoCal & Northwest),$449 Non-Members (All Others)
Reception Only / Additional Reception Tickets – $125 (All)

Price includes—All seminars, Opening Reception, Thursday Breakfast an Lunch, Friday Breakfast and Lunch, and an exclusive invitation to join Google Wave. Registration and payment must be received by deadline at 5:00 pm MST. Cancellation policy—A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Speakers include:

Peter Summersgill, Director Consumer Insights – Sony Computer Entertainment
Chris Robson & Scott Laing, Principals – Parametric Marketing
Bart Steiner, CEO – Bulbstorm, Inc.
Meredith Lind, Partner & Aaron Lee, Research Director – Definitive Insights
Frank Stagliano, Group EVP/GM, Entertainment Custom Research -The Nielsen Company
Patrick Howley , President – The Howley Group, LLC
Rudy Yu, Consumer Insights Manager – NBC Universal
Karen Manne, Vice President – ABC Disney

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues Fri. Use code Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

Click to download the2010 Vegas Conference Registration Form.

Watch For Our Other Upcoming Events:

Joint Chapter Conference, Las Vegas – March 3-5
Hispanic Research Event, San Diego – Week of April 12
Entertainment Research Event – May (date TBD)
MRA Annual Conference, Boston – June 9-11

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Lights, Camera, Research! Producing Actionable Insights Joint Chapter Conference

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand.

Panel Discussion:

Moderated by: Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

Rudy Yu, Consumer Insights Manager, NBC Universal
Karen Manne, Vice President, ABC Disney

: Image via Wikipedia

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest), $449 Non-Members (All Others)
Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

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Happy New Year MRA

Greetings and happy new year to all our SoCal MRA friends. We hope you all had a joyous and prosperous holiday.

We’ve had a sleepy start to the year and have now picked up full steam heading into March, kicked off by our Joint Conference Chapter Event in Las Vegas, March 3 – 5. We’re putting it on with the Northwest and Southwest Chapters of the Marketing Research Association. Receive an early bird rate by registering before February 1st, at the Southwest Chapter website.