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	<title>SoCal MRA &#187; Bios</title>
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	<link>http://socalmra.com</link>
	<description>Official Site of the Southern California Chapter of the Marketing Research Association</description>
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		<title>Scott Baker &#8211; Advisor</title>
		<link>http://socalmra.com/2009/02/24/scott-baker/</link>
		<comments>http://socalmra.com/2009/02/24/scott-baker/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 20:40:02 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=224</guid>
		<description><![CDATA[  Scott joined the Adept Consumer Testing team in 1998 where he initially worked as Project Director/Technical Manager prior to becoming a Senior Project Director and then to his current position Executive Vice President in 2006.  Prior to joining Adept Consumer Testing, he worked in marketing research at Herron Associates / The Herron Group of [...]]]></description>
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		<item>
		<title>Michael J Lambie &#8211; Chair of Technology</title>
		<link>http://socalmra.com/2009/02/08/michael-j-lambie/</link>
		<comments>http://socalmra.com/2009/02/08/michael-j-lambie/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:53:46 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>
		<category><![CDATA[American Film Institute]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Los Angeles  California]]></category>
		<category><![CDATA[Nielsen Company]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=229</guid>
		<description><![CDATA[  Michael is a Digital Research Director for The Nielsen Company&#8216;s Strategic Marketing Science group previously designing online research applications for the primary television research group. He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his four years at Nielsen he has focused much of his time creating a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tobin Bailey &#8211; Director of Social Events/Mixers</title>
		<link>http://socalmra.com/2009/02/08/tobin-bailey/</link>
		<comments>http://socalmra.com/2009/02/08/tobin-bailey/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:34:54 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=212</guid>
		<description><![CDATA[I have nearly 13 years of custom research experience in all steps of the research process. Through my past employment at The Walt Disney Company, Lieberman Research Worldwide and Nielsen Entertainment I have performed both qualitative and quantitative studies using mall-intercept, face to face, focus group, telephone and online methodologies. My current position as Vice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Francesca Glassenberg &#8211; Director</title>
		<link>http://socalmra.com/2009/02/08/francesca-glassenberg/</link>
		<comments>http://socalmra.com/2009/02/08/francesca-glassenberg/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:30:22 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=209</guid>
		<description><![CDATA[Frannie started her career in the marketing research profession after a long career in the entertainment industry. She has been involved in marketing research for over 14 years and is an active member of MRA and AMA. Frannie is very involved with the volunteer committee and education sessions for MRA. Her current role at Schlesinger [...]]]></description>
		<wfw:commentRss>http://socalmra.com/2009/02/08/francesca-glassenberg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Susan Perl &#8211; Treasurer</title>
		<link>http://socalmra.com/2009/02/08/susan-perl/</link>
		<comments>http://socalmra.com/2009/02/08/susan-perl/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:24:52 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=203</guid>
		<description><![CDATA[My background covers both consumer and business research, including medical interviews, audits, mystery shops, taste tests, car clinics, radio testing, mock juries and exit interviews. I have personally been involved in every facet of data collection, as an interviewer and supervisor, to manager, regional manager, and as Vice President of Qualitative Operations for a national [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ben Sheck &#8211; Secretary</title>
		<link>http://socalmra.com/2009/02/08/ben-sheck/</link>
		<comments>http://socalmra.com/2009/02/08/ben-sheck/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:23:32 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=199</guid>
		<description><![CDATA[  I was born in Germany and came to the U.S., when I was five years old. I grew up in Los Angeles. I graduated from Cal State Los Angeles and majored in Business Administration-Administrative Management. I have been in market research for 25 years. I started out with Schlitz Brewery doing beer taste testing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TONY BLASS &#8211; Past President</title>
		<link>http://socalmra.com/2009/02/08/tony-blass/</link>
		<comments>http://socalmra.com/2009/02/08/tony-blass/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:20:09 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=189</guid>
		<description><![CDATA[I have worked in the field of qualitative marketing research for more than 30 years and am currently the President of Field Dynamics Marketing Research. I live with my wife of 25 years, Eileen (co-owner of Field Dynamics) and two children in Winnetka.   I have been president of the Southern California Chapter of the MRA [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ginger Blazier &#8211; President Elect</title>
		<link>http://socalmra.com/2009/02/08/ginger-blazier/</link>
		<comments>http://socalmra.com/2009/02/08/ginger-blazier/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:15:09 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=177</guid>
		<description><![CDATA[Ginger has over fifteen years of proven market research management experience, working with top national firms throughout her career history, specializing in multiple methodologies and many facets of B2B and consumer research. Ginger is currently working at Directions In Research, a market research company in San Diego, which was established in 1985.  Ginger began in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lorei Musselman &#8211; Director</title>
		<link>http://socalmra.com/2009/02/08/lorei-musselman/</link>
		<comments>http://socalmra.com/2009/02/08/lorei-musselman/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 06:00:05 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=170</guid>
		<description><![CDATA[  Lorei Musselman has been active in Marketing Research for over thirty years. She started her career as an interviewer and excelled in that capacity. Consequently, she was promoted to supervisor and then advanced to the position of Office Manager which ultimately led to her present title&#8211;Owner/President of LA Research. Lorei has served on the [...]]]></description>
		<wfw:commentRss>http://socalmra.com/2009/02/08/lorei-musselman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Myla Merriss &#8211; Director of Education</title>
		<link>http://socalmra.com/2009/02/08/myla-merriss/</link>
		<comments>http://socalmra.com/2009/02/08/myla-merriss/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 05:56:49 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=167</guid>
		<description><![CDATA[Myla started her career with Adept Consumer Testing in 1985. Over the years she has worked in several areas of research. Though extensive, Myla’s research emphasis includes legal/jury, child/adolescent and media projects. Additionally, she is active with the Marketing Research Association and has been Director of Education for the past 2 years.  Myla received a [...]]]></description>
		<wfw:commentRss>http://socalmra.com/2009/02/08/myla-merriss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Bettis &#8211; Director</title>
		<link>http://socalmra.com/2009/02/08/james-bettis/</link>
		<comments>http://socalmra.com/2009/02/08/james-bettis/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 05:40:14 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>
		<category><![CDATA[board member]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=155</guid>
		<description><![CDATA[  James Bettis currently holds the position of Director, Consumer Insight, in FOXBroadcasting&#8217;s Audience Intelligence &#38; Research Strategy Department.  His primary responsibility is to analyze and interpret the general public&#8217;s attitudes and behaviors in relation to how it affects their  TV viewing habits.  Being at FOX approximately 9 years, he&#8217;s worked with the network&#8217;s affiliates, analyzed Nielsen ratings, conducted research on [...]]]></description>
		<wfw:commentRss>http://socalmra.com/2009/02/08/james-bettis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rudy Yu &#8211; Immediate Past President</title>
		<link>http://socalmra.com/2008/12/17/rudy-yu/</link>
		<comments>http://socalmra.com/2008/12/17/rudy-yu/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 20:07:57 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>
		<category><![CDATA[Administration]]></category>
		<category><![CDATA[Board of directors]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Southern California]]></category>
		<category><![CDATA[Universal Studios Hollywood]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com/?p=60</guid>
		<description><![CDATA[It is an honor and pleasure to join the MRA Board of Directors of the Southern California Chapter, who I believe is a group of highly experienced, talented and dedicated research professionals. With over 17 years of experience in the industry, I had the pleasure of working at established and well-respected research companies such as [...]]]></description>
		<wfw:commentRss>http://socalmra.com/2008/12/17/rudy-yu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Irene Gustaitis &#8211; Director of Communications</title>
		<link>http://socalmra.com/2008/11/14/irene-gustaitis/</link>
		<comments>http://socalmra.com/2008/11/14/irene-gustaitis/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 01:47:23 +0000</pubDate>
		<dc:creator>Research Falcon</dc:creator>
				<category><![CDATA[Bios]]></category>

		<guid isPermaLink="false">http://dev.socalmra.com.s1585.gridserver.com/?p=31</guid>
		<description><![CDATA[Irene Gustaitis has dedicated her career to market research with a primary focus on entertainment marketing and programming content research for the television industry.  She’s currently the SVP of Media and Entertainment for NeuroFocus, a company that applies neuroscience research techniques to better understand neurological response to marketing, messaging, and branding at the subconscious level. [...]]]></description>
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		<slash:comments>0</slash:comments>
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