Recap: Annual Holiday Party at the Redbury Hotel

This year’s SoCal MRA annual holiday party was held at the newly-renovated Redbury Hotel, in the heart of bustling Hollywood. The vibe was warm, artsy, and sophisticated, as guests were welcomed by lush red curtains, funky Rock N Roll shabby-chic decor, and, of course, raffle tickets! At the front door, guests were greeted by smiling fresh faced volunteers (thanks, volunteers!), and dropped off generous donations for Children’s Hospital. Tray-passed signature cocktails got the party started off right, as did the yummy hors d’oeuvres, including flatbreads, mini-sliders, and other little nibbles. After everyone got a chance to mingle a bit, check out the space and, of course, the open bar, The Redbury opened the dinner buffet area, filled with delectable middle eastern delicacies of all shapes and sizes, that kept on arriving all night long. Some members clustered near the bar and the food, while others hung out in the heated outdoor patio, and there was plenty of room to co-mingle, meet fellow MRA members, and enjoy a casual chat about business, life, and everything in between. The raffle kicked off later into the evening, with fabulous prizes provided by the evening’s sponsors and our board members, including, among others, techie goods like the new Kindle, and themed gift baskets, including a ‘relax’ package of bubble-bath, bottle of wine, and box-set of DVDs, and a fun stocking of toys and the Toy Story DVDs. The party continued well into the night, as folks made some new contacts, re-connected with old colleagues, and danced like teenagers. As the party wound down, the smart few who got a room at the hotel continued the revelry upstairs, thankful for the Redbury’s big suites with cozy couches, big kitchens, and downtown views!

SoCal MRA teamed up with Digital LA to bring a specialized panel entitled “TV Goes Social.”

This event was part of Social Media Week and was a must-attend event for any professional interested in the latest social media strategies that companies have been using on a variety of platforms. The event was on Sept. 21st at the Viceroy in Santa Monica and sold out in two days.

Panelists included:

  • Dana Robinson, NBC Universal, Director of Social Media
  • Melva Benoit, Fox Broadcasting Company, SVP Consumer Insight and Audience Research
  • Emily Gates, Passenger, VP Client Services (ABC Studios, FOX, VH1, Fuse)
  • Jordan Glazier, Eventful, created social media campaigns for NBC (The Event), ABC (Happy Town), COX (If You Really Knew Me), MTV (Savage County), E! (Kourtney and Khloe take Miami), Paranormal Activity
  • Somrat Niyogi, CEO of Miso, a “Foursquare for TV” app rewarding users with badges when they check-­‐in to TV shows on TNT, WE tv, etc.

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Research Industry Index Reaches Highest Score Ever

Glastonbury, CT, January 14, 2011 – The Research Industry Index (RII) – the Marketing Research Association’s survey-driven composite index of business activity in the U.S. marketing research industry – continues to build on the improvement seen in the first half of 2010, with a third quarter score of 101.

This is the first time the index has passed 100 since the baseline survey was conducted in the fourth quarter of 2007. This also is the highest the index has scored since the start of the recession, indicating that the U.S. marketing research industry is moving into recovery. In contrast, the index hit an all time low of 84 during the first quarter of 2009.

“This good news is fueled by the performance of medium to large size firms. Many small firms are still experiencing decreased or flat business, reduced staffing and suppressed margins,” according to Ken Roberts, president elect of MRA and co-author of the RII report.

“Another contributing factor to the improvement is greater reliance by corporate researchers on their research suppliers,” Roberts said. “Almost one-half of corporate researchers are outsourcing more work to vendors, including tasks that typically have been considered internal responsibilities,” he added.

RII is a composite based on reported changes in key business metrics (RFPs, projects and staffing levels), as well as changes in business owners’ perceptions of the health of their business. The base period (Index = 100) is the fourth quarter of 2007. In the most recent wave of the survey, online interviews were conducted among 229 senior executives from both corporate researchers and marketing research firms via a survey hosted by Authentic Response. Reporting was completed by Cooper Roberts.

SoCal MRA Newsletter – January Edition

Hello SoCal MRA Members,

I’m very happy to announce some great events coming up this year that will have highly engaging content, and of course, be very entertaining as well. First up is the 25th Annual Las Vegas Conference, that members of the SoCal, Southwest and Northwest chapters have been working very hard on to put together a top-notch event. The speaker line-up for the conference is most impressive, and promises to be enriching and educational. Join us in Vegas on March 2-4, 2011 at the Paris Hotel.

I’m also really excited for our upcoming SoCal MRA education day that we are holding for the first time ever on Catalina Island. A central destination for Los Angeles, Orange County and San Diego, Catalina offers a beautiful, unique setting that will make a prime line-up of speakers and social hour even better. The event is scheduled for Friday, April 1, 2011, so those who wish to stay the night can enjoy the many offerings Catalina has on Saturday as well.

As is tradition, there will also be a sprinkling of mixers throughout the year. First up is a gathering on February 2nd from 6-9P at Magnolia Hollywood, sponsored by Research Now and the SoCal MRA.

I’ve had a great time meeting many new people this past year, and want to thank all of those who helped put together our first three events this season: TV Goes Social panel, the San Diego mixer, and our fabulous holiday party, where we also gave back by collecting toys for The Children’s Hospital.

I hope everyone has a healthy and happy 2011, and I look forward to seeing even more of our membership getting involved in our upcoming events.

With Warm Regards,

Karen Manne

2010-2011 SoCal MRA Chapter President

To read the rest of the Newsletter, download it here.

First Event of 2011 – February Mixer at Magnolia Hollywood

Join us for our first chapter event of 2011

SoCal MRA February Mixer

Sponsored by: Research Now

Magnolia Hollywood

February 2, 2011

6pm til 9pm

6266 1/2 Sunset Blvd

Hollywood, CA 90028

(323) 467.0660

Back patio

This event is free and as always, non-members are welcome. Appetizers will be provided.

Looking forward to seeing you all there !

Don’t forget about our upcoming Joint Chapter Conference, Las Vegas –March 2-4, 2011.

Greetings Members,

Just a reminder to buy your tickets for this year’s annual holiday party.

Southern California MRA 2010 Holiday Party

Friday, December 3rd, 2010

7P-11P

THE REDBURY @ HOLLYWOOD AND VINE

1717 Vine Street

Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.

Tickets are $75.

Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.


The Raffle is sure to be fun and rewarding! Plan to buy raffle tickets at check-in – a chance to win some amazing stuff!
If you/your company is interested in including an item for the Raffle – please let us know ASAP.


Holiday Toy Drive – During our Holiday Party and through mid-December the Southern California Chapter of MRA is thrilled to announce that we will be collecting TOYS to be donated to children spending the Holidays at Children’s Hospital Los Angeles. It’s a small way of giving back to one of the many organizations in need this Season.

Please bring one or more items to the party or make arrangements to get your donations to Scott Baker & Myla Merriss (c/o Adept Consumer Testing) to deliver our collection on December 17th to the Children’s Hospital in Los Angeles. All donations must be unwrapped and new. We will be posting a “wish list” on the website too – so be sure to check there if you need some ideas. The Hospital has said that they cannot accept any stuffed toys so please no stuffed animals or toys.

We thank you for your support in making this toy drive a success!

Download our holiday party flyer here.

Purchase tickets online.

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

Purchase tickets here:

Number Of Tickets

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

SoCal MRA Holiday Party Fast Approaching

Southern California MRA 2010 Holiday Party

Friday, December 3rd, 2010
7P-11P

THE REDBURY @ HOLLYWOOD AND VINE
1717 Vine Street
Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.

Tickets are $75.

Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.

Download our holiday party flyer here.

Purchase tickets here:

Number Of Tickets

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

Save the Date – Annual SoCal MRA Holiday Party

Save The Date: SoCal MRA Holiday Party

Friday, December 3rd, 2010

7P-11P

THE REDBURY @ HOLLYWOOD AND VINE

1717 Vine Street
Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night. More details to follow shortly.

Download our holiday party flyer here.

Number Of Tickets

SoCal MRA October Mixer in San Diego

Join us for our next chapter event of 2010:

SoCal MRA October Mixer

at one of the hottest spots in San Diego’s Gaslamp Quarter

Sponsored by:

IVY WINEBAR – at the Andaz Hotel

Thursday, October 21
start 6:00 PM

This event is free and as always, non-members are welcome

See attached flyer for details and upcoming events, including:
·       MRA First Outlook Conference, Orlando–November 2-4
·       Annual Holiday Party –Friday, December 3
·       Joint Chapter Conference, Las Vegas –March 2-4, 2011

Download the flyer here.

Save The Date — Thursday, October 21 — San Diego

It’s been a long year and we all need a well deserved break!  Come join us for an evening of meeting up with old acquaintances and the opportunity to meet new contacts.  Enjoy a relaxing experience at this famous wine bar, in San Diego’s historic Gaslamp District, featuring 88 wines by the glass poured from innovative WineStations, in addition to a full bar.  There will be special promotions offered.  Further details will be provided soon.

Where: Ivy Wine Bar in the Andaz Hotel – San Diego
600 F Street
Downtown / Gaslamp , CA 92101
tel.# (866) 907-0704
When: Thursday, October 21, 2010
Time: 6:00pm

Northwest MRA Chapter Education Event in Napa this April

Napa Valley, California

Greetings members,

Our sister chapter in the great Northwest is hosting  a riveting education day up in Napa Valley.  Information below, or check out the details on their website.

Silverado Resort, Napa Valley
April 29th-30th, 2010

Pairing the Perfect Vintage:
Cultivating Partnerships in Market Research

Speaker Preview #2: Value Driven Business Development 

 

With so many companies in the Market Research field, how does one determine which to use for their needs? How would you know which company is going to give you the result you are looking for? As a company how should you go about communicating to potential clients that your company is the one they should work with for projects or in a long-term relationship?

In this discussion we will talk about how to be seen as a resource in a competitive business environment. How to provide value through smarter engagement practices, by learning the steps to get prospects and clients to return your calls and respond to other communication efforts. We’ll explore how operations staff and sales staff, alike, can benefit from creating more engaging communication. Guests will be participating in an exercise that will help unfold their company’s core strengths and weaknesses in order to make them stand out from the crowd.

Presenter: Paul Kirch, ActusMR

Paul Kirch has a passion for entrepreneurship, sales and sales coaching. He is President & CEO of his own sales management consulting firm, ActusMR, Inc., specializing in the marketing research industry. Actus is a Latin word meaning “perfection, determination and compliment.” These words define his company’s overall philosophy. In addition to his role within ActusMR, he is an active volunteer within many industry organizations, including the Marketing Research Association (MRA), as a former President of the NorthWest MRA chapter.

  

 

Wine Reception Sponsor:   Event Sponsors:
     

Reminder – SoCal MRA Hispanic Research Event April 16th

Greetings friends,

We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner,  and a featured speaker, Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

When: Friday, April 16th
5:30 pm until 9:00 pm

(Dancing/ Music afterwards – see below)

Where: Miami Grille UTC
4353 La Jolla Village Dr., San Diego
(858) 552-0668 / www.miamigrille.com

Program:
Beverages & Appetizers 5:30pm—6:30pm
(Cash bar – all attendees will receive 2 beverage tickets)
Sponsors: LA Research, ISA, Directions In Research, Taylor Research and Toluna – Greenfield

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close
(Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier, Directions In Research (619) 299-5883 / gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!
Special Thanks to all of our sponsors for making this event possible.

Monica Brown of LMU, our annual scholarship recipient.

Xavier Hall, Loyola Marymount University
Image via Wikipedia

Please welcome us in congratulating Monica Brown of Loyola Marymount University as she has been awarded our annual scholarship of $1,000. She is currently working on her MBA with an emphasis on marketing. Congrats Monica !

Save the Dates & Join us! February Meet & Greet

2010 promises to be an exciting year in the marketing research industry. With changes happening at every turn, this is just the first of many opportunities the SoCal Chapter MRA will be providing to members to connect with colleagues… On us.

There is no charge for this event. And, bring your appetite – plenty of great snacks and other pub food will be provided by our sponsors. Grab a Guinness, take in a game of darts, talk shop – whatever your fancy – join us! And, as always, non-members are welcome!

MRA February Mixer
6 PM to 9 PM, Friday, February 19th
116 Santa Monica Boulevard
Santa Monica, CA 90401-2202

(310) 451-1402

Don’t be left out in the cold – Download the flyer and make plans to come!

This event is made possible by our fabulous sponsors :

e-rewards logo
e-Rewards

I/H/R banner

I/H/R Research

Save the Date for the 24th Annual Las Vegas Conference March 3-5, 2010

Early Bird Registration Deadline:

  • Monday, February 1st, 2010 - $329 Members (Southwest, SoCal & Northwest)
  • Regular Registration – Deadline: Thursday, February 18th, 2010 - $379 Non-Members (All Others)
  • Late/ On-Site Registration (After February 18th ) - $399 Members (Southwest, SoCal & Northwest),$449 Non-Members (All Others)
  • Reception Only / Additional Reception Tickets – $125 (All)

Price includes—All seminars, Opening Reception, Thursday Breakfast an Lunch, Friday Breakfast and Lunch, and an exclusive invitation to join Google Wave. Registration and payment must be received by deadline at 5:00 pm MST. Cancellation policy—A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Speakers include:

  • Peter Summersgill, Director Consumer Insights – Sony Computer Entertainment
  • Chris Robson & Scott Laing, Principals – Parametric Marketing
  • Bart Steiner, CEO – Bulbstorm, Inc.
  • Meredith Lind, Partner & Aaron Lee, Research Director – Definitive Insights
  • Frank Stagliano, Group EVP/GM, Entertainment Custom Research -The Nielsen Company
  • Patrick Howley , President – The Howley Group, LLC
  • Rudy Yu, Consumer Insights Manager – NBC Universal
  • Karen Manne, Vice President – ABC Disney

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues Fri. Use code Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

Click to download the2010 Vegas Conference Registration Form.

Watch For Our Other Upcoming Events:

  • Joint Chapter Conference, Las Vegas – March 3-5
  • Hispanic Research Event, San Diego – Week of April 12
  • Entertainment Research Event – May (date TBD)
  • MRA Annual Conference, Boston – June 9-11

Lights, Camera, Research! Producing Actionable Insights Joint Chapter Conference

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand. 

Panel Discussion:

Moderated by:  Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

  • Rudy Yu, Consumer Insights Manager, NBC Universal
  • Karen Manne, Vice President, ABC Disney
Daytime view of the MGM Grand Las Vegas
Image via Wikipedia

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

  • Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
  • Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
  • Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest),  $449 Non-Members (All Others)
  • Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

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