Michael is a Digital Research Director for The Nielsen Company‘s Strategic Marketing Science group previously designing online research applications for the primary television research group. He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his four years at Nielsen he has focused much of his time creating a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and advertising effectiveness. Michael has pushed for the labs to have cutting edge technology.
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