Official Site of the Southern California Chapter of the Marketing Research Association
Save the date for our upcoming Board Installation and mixer at Henry’s Hat in North Hollywood this Wednesday June 15th at 7pm.
Board Installation & Mixer
3413 Cahuenga Blvd. West
(between Barham and Lankershim)
Los Angeles, CA 90068
Looking forward to seeing you all there !
Hello SoCal MRA Members,
We’re excited to announce our upcoming Education Day, “Reaching Generation Next”, to be held on May 12 at Disney’s Grand Californian. Panel members will discuss tween and teen research. Join us for this event and for post-event industry networking (more details on page 6). Also in this issue is the latest featured research on the mobile subscriber market, provided by comScore. We have an election coming up! Keep an eye out for the ballot in your Inbox which should arrive by April 11. We look forward to connecting with you at one of MRA’s upcoming events!
Inside this edition:
You can download the newsletter here.
We’d like to invite you to buy your tickets for this year’s annual education day.
SoCal MRA 2011 Education Day
“Reaching Generation Next”
Thursday, May 12th, 2011
10am to 4pm
Happy Hour will follow at a location to be determined
Speaker lineup announced:
1600 South Disneyland Drive
Anaheim, CA 92803
(714) 635-230
Tickets are $50 with a $2 service charge.
Purchase tickets here:
Special thanks to all our sponsors who make this day possible:
We look forward to seeing you all there!
SAVE THE DATE
SoCal MRA Education Event
Thursday, May 12th
10am to 4pm
1600 South Disneyland Drive
Anaheim, CA 92803
(714) 635-230
Happy Hour will follow at Downtown Disney
More details to follow shortly
We’re proud to announce the we’re co-hosting along with the Southwest and Northwest chapters our 25th Annual Las Vegas Conference this March.
March 2 – 4th
Paris Hotel & Casino
Las Vegas, NV
Speakers include:
Be sure to register early and reserve your room at a special $99/night price.
Register for the conference at SWMRA.org.
Special thanks to all our SoCal MRA sponsors of the conference:
Apperson Digital Technology Services
Looking forward to seeing you all there.
Hello SoCal MRA Members,
I’m very happy to announce some great events coming up this year that will have highly engaging content, and of course, be very entertaining as well. First up is the 25th Annual Las Vegas Conference, that members of the SoCal, Southwest and Northwest chapters have been working very hard on to put together a top-notch event. The speaker line-up for the conference is most impressive, and promises to be enriching and educational. Join us in Vegas on March 2-4, 2011 at the Paris Hotel.
I’m also really excited for our upcoming SoCal MRA education day that we are holding for the first time ever on Catalina Island. A central destination for Los Angeles, Orange County and San Diego, Catalina offers a beautiful, unique setting that will make a prime line-up of speakers and social hour even better. The event is scheduled for Friday, April 1, 2011, so those who wish to stay the night can enjoy the many offerings Catalina has on Saturday as well.
As is tradition, there will also be a sprinkling of mixers throughout the year. First up is a gathering on February 2nd from 6-9P at Magnolia Hollywood, sponsored by Research Now and the SoCal MRA.
I’ve had a great time meeting many new people this past year, and want to thank all of those who helped put together our first three events this season: TV Goes Social panel, the San Diego mixer, and our fabulous holiday party, where we also gave back by collecting toys for The Children’s Hospital.
I hope everyone has a healthy and happy 2011, and I look forward to seeing even more of our membership getting involved in our upcoming events.
With Warm Regards,
Karen Manne
2010-2011 SoCal MRA Chapter President
To read the rest of the Newsletter, download it here.
February 2, 2011
6pm til 9pm
Hollywood, CA 90028
(323) 467.0660
Back patio
This event is free and as always, non-members are welcome. Appetizers will be provided.
Looking forward to seeing you all there !
Don’t forget about our upcoming Joint Chapter Conference, Las Vegas –March 2-4, 2011.
Greetings Members,
Just a reminder to buy your tickets for this year’s annual holiday party.
Southern California MRA 2010 Holiday Party
Friday, December 3rd, 2010
7P-11P
THE REDBURY @ HOLLYWOOD AND VINE
1717 Vine Street
Los Angeles, California, 90028
Come join us at the newest boutique hotel hotspot to celebrate the holiday season. Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment. The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.
Tickets are $75.
Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.
The Raffle is sure to be fun and rewarding! Plan to buy raffle tickets at check-in – a chance to win some amazing stuff!
If you/your company is interested in including an item for the Raffle – please let us know ASAP.
Holiday Toy Drive – During our Holiday Party and through mid-December the Southern California Chapter of MRA is thrilled to announce that we will be collecting TOYS to be donated to children spending the Holidays at Children’s Hospital Los Angeles. It’s a small way of giving back to one of the many organizations in need this Season.
Please bring one or more items to the party or make arrangements to get your donations to Scott Baker & Myla Merriss (c/o Adept Consumer Testing) to deliver our collection on December 17th to the Children’s Hospital in Los Angeles. All donations must be unwrapped and new. We will be posting a “wish list” on the website too – so be sure to check there if you need some ideas. The Hospital has said that they cannot accept any stuffed toys so please no stuffed animals or toys.
We thank you for your support in making this toy drive a success!
Download our holiday party flyer here.
There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.
Purchase tickets here:
Southern California MRA 2010 Holiday Party
Friday, December 3rd, 2010
7P-11P
THE REDBURY @ HOLLYWOOD AND VINE
1717 Vine Street
Los Angeles, California, 90028
Come join us at the newest boutique hotel hotspot to celebrate the holiday season. Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment. The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.
Tickets are $75.
Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.
Download our holiday party flyer here.
Purchase tickets here:
Save The Date: SoCal MRA Holiday Party
Friday, December 3rd, 2010
7P-11P
THE REDBURY @ HOLLYWOOD AND VINE
1717 Vine Street
Los Angeles, California, 90028
Come join us at the newest boutique hotel hotspot to celebrate the holiday season. Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment. The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night. More details to follow shortly.
Download our holiday party flyer here.
Join us for our next chapter event of 2010:
SoCal MRA October Mixer
at one of the hottest spots in San Diego’s Gaslamp Quarter
Sponsored by:
IVY WINEBAR – at the Andaz Hotel
Thursday, October 21
start 6:00 PM
This event is free and as always, non-members are welcome
See attached flyer for details and upcoming events, including:
· MRA First Outlook Conference, Orlando–November 2-4
· Annual Holiday Party –Friday, December 3
· Joint Chapter Conference, Las Vegas –March 2-4, 2011
Download the flyer here.
When:
Thursday, May 27, 2010; 6pm-8pm
Where:
Santa Monica Public Library
MLK Jr. Auditorium
601 Santa Monica Blvd.
Santa Monica, CA 90401
Program:
Product Integration & Sponsorship: Strategy, Challenges and Measurement
Featuring Speakers and Case Studies from: A&E Television Networks, Adelman Media Group, comScore, Fox Sports Network and NeuroFocus
Scheduled Speakers:
(Subject to change without notice)
Adelman Media Group, Jason Adelman, Principal
A & E Television Networks, Mike Greco, EVP Strategic Insights
comScore, Graham Mudd, VP Marketing
Fox Sports Network, Mark Sommer, Research & Programming
Warner Bros., Bruce K. Rosenblum, EVP Media Research & Insights
Moderator; Emily Della Maggiora, President, Treehouse Strategies Inc.; Santa Monica College, Workforce & Economic Development
This is aFREE event!
Registration online at eventbrite.
Greetings members,
Our sister chapter in the great Northwest is hosting a riveting education day up in Napa Valley. Information below, or check out the details on their website.
Silverado Resort, Napa Valley
April 29th-30th, 2010
Pairing the Perfect Vintage:
Cultivating Partnerships in Market Research
In this discussion we will talk about how to be seen as a resource in a competitive business environment. How to provide value through smarter engagement practices, by learning the steps to get prospects and clients to return your calls and respond to other communication efforts. We’ll explore how operations staff and sales staff, alike, can benefit from creating more engaging communication. Guests will be participating in an exercise that will help unfold their company’s core strengths and weaknesses in order to make them stand out from the crowd.
Presenter: Paul Kirch, ActusMR
Paul Kirch has a passion for entrepreneurship, sales and sales coaching. He is President & CEO of his own sales management consulting firm, ActusMR, Inc., specializing in the marketing research industry. Actus is a Latin word meaning “perfection, determination and compliment.” These words define his company’s overall philosophy. In addition to his role within ActusMR, he is an active volunteer within many industry organizations, including the Marketing Research Association (MRA), as a former President of the NorthWest MRA chapter.
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Greetings friends,
We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA. We’ll be having beverages, appetizers, dinner, and a featured speaker, Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.
“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”
(Dancing/ Music afterwards – see below)
Where: Miami Grille UTC
4353 La Jolla Village Dr., San Diego
(858) 552-0668 / www.miamigrille.com
Program:
Beverages & Appetizers 5:30pm—6:30pm
(Cash bar – all attendees will receive 2 beverage tickets)
Sponsors: LA Research, ISA, Directions In Research, Taylor Research and Toluna – Greenfield
Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards
Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA
8:45 pm Everybody is invited to a Group Salsa Dance Class
9:15 pm Open Dancing with live Cuban Band / 1:30 am close
(Embassy Suites and Marriott close by)
Cost for the evening is $45!
RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier, Directions In Research (619) 299-5883 / gblazier@diresearch.com
Download the Hispanic Research Event Flyer & Registration Form
We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!
Special Thanks to all of our sponsors for making this event possible.
Image via Wikipedia
Greetings friends,
We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA. We’ll be having beverages, appetizers, dinner and a featured speaker Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.
“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”
(Dancing/ Music afterwards – see below)
Where: Miami Grille UTC
4353 La Jolla Village Dr., San Diego
(858) 552-0668 / www.miamigrille.com
Program:
Beverages & Appetizers 5:30pm—6:30pm
(Cash bar – all attendees will receive 2 beverage tickets)
Sponsors: LA Research, ISA, Directions In Research, Taylor Research
Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards
Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA
8:45 pm Everybody is invited to a Group Salsa Dance Class
9:15 pm Open Dancing with live Cuban Band / 1:30 am close (Embassy Suites and Marriott close by)
Cost for the evening is $45!
RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier,
Directions In Research (619) 299-5883/gblazier@diresearch.com
Download the Hispanic Research Event Flyer & Registration Form
We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!
Special Thanks to all of our sponsors for making this event possible.
