Thanks to everyone who came out for our education event last week. We had an amazing turnout and learned some really great stuff.

When:
Thursday, May 27, 2010; 6pm-8pm

Where:
Santa Monica Public Library
MLK Jr. Auditorium
601 Santa Monica Blvd.
Santa Monica, CA 90401
Program:
Product Integration & Sponsorship: Strategy, Challenges and Measurement
Featuring Speakers and Case Studies from: A&E Television Networks, Adelman Media Group, comScore, Fox Sports Network and NeuroFocus

Scheduled Speakers:
(Subject to change without notice)

Adelman Media Group, Jason Adelman, Principal

A & E Television Networks, Mike Greco, EVP Strategic Insights

comScore, Graham Mudd, VP Marketing

Fox Sports Network, Mark Sommer, Research & Programming

Warner Bros., Bruce K. Rosenblum, EVP Media Research & Insights

Moderator; Emily Della Maggiora, President, Treehouse Strategies Inc.; Santa Monica College, Workforce & Economic Development

This is aFREE event!

Registration online at eventbrite.

Greetings friends,

We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner,  and a featured speaker, Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close
(Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier, Directions In Research (619) 299-5883 / gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!
Special Thanks to all of our sponsors for making this event possible.

• Taylor Research
• Directions in Research
• Toluna – Greenfield
• LA Research
• e-Rewards
• ISA
• Worldwide Translation Center
• Frank Magid & Associates
• America’s Survey Corporation

Image via Wikipedia

Greetings friends,
We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner and a featured speaker Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close (Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier,
Directions In Research (619) 299-5883/gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!

Special Thanks to all of our sponsors for making this event possible.

• Taylor Research
• Directions in Research
• LA Research
• e-Rewards
• ISA
• Worldwide Translation Center and Frank Magid & Associates

Greetings and happy new year to all our SoCal MRA friends. We hope you all had a joyous and prosperous holiday.

We’ve had a sleepy start to the year and have now picked up full steam heading into March, kicked off by our Joint Conference Chapter Event in Las Vegas, March 3 – 5. We’re putting it on with the Northwest and Southwest Chapters of the Marketing Research Association. Receive an early bird rate by registering before February 1st, at the Southwest Chapter website.

Just a reminder that the Annual Holiday Party is only 10 days away. You now have until the end of next week to signup for the Holiday Party. Tickets are available at the door and the signup forms are available here and on the website. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage and Top Chef, where Marcel from Season 2 is now a chef. We’re having a cocktail hour and a tapas style dinner. Valet parking is complementary provided by our friends at e-Rewards.

You asked for it and we deliver: The Raffle is back, in a bold new way! Please let us know if you’re interested in sponsoring a raffle prize.
Current raffle prizes include:

• Amazon Kindle from Research Now
• Nintendo Wii
• And others…

Special thanks to our sponsors for making this event possible:

• Research Now
• Greenfield Online
• e-Rewards
• Adept Consumer Testing
• Schlesinger Associates
• Peanut Labs
• LA Research
• PeekABoo Research
• Taylor Research
• Frank Magid Associates
• Focus and Testing
• I/H/R Research
• United Sample
• Universal Studios Hollywood
• Directions in Research

Click here to download the registration form: SoCal MRA Holiday Party Registration 2009 Form

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

We’ve been getting a number of requests to push back the early bird registration period, so we did! You now have until the end of this week to signup for the Holiday Party. The signup forms are available here and on the website. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage and Top Chef, where Marcel from Season 2 is now a chef. We’re having a cocktail hour and a tapas style dinner.

Early Bird: Register by November 13^th for $75/ticket
Special rate for party of 10 – $700

Regular admission $85/ticket after November 13^th
Special rate for party of 10 – $800

Special thanks to our sponsors for making this event possible:

• Research Now
• Greenfield Online
• e-Rewards
• Adept Consumer Testing
• Schlesinger Associates
• LA Research
• PeekABoo Research
• Taylor Research
• Frank Magid Associates
• Focus and Testing
• I/H/R Research
• United Sample
• Universal Studios Hollywood
• Directions in Research
• Peanut Labs

Click here to download the registration form: SoCal MRA Holiday Party Registration 2009 Form

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

Just wanted to inform you that the signup forms are available for the upcoming annual SoCal MRA Holiday Party. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage.  We’re having a cocktail hour and a tapas style dinner.

You asked for it and we deliver: The Raffle is back, in a bold new way!

Date Friday 12/4/09
Time: 6pm

SLS Hotel
465 S. La Cienega Boulevard
Los Angeles,California 90048

Early Bird:
Register by November 13^th for $75/ticket
Special rate for party of 10 – $700

Regular admission $85/ticket after November 13^th
Special rate for party of 10 – $800

Special thanks to our sponsors for making this event possible:

• Research Now
• Greenfield Online
• e-Rewards
• Adept Consumer Testing
• Schlesinger Associates
• LA Research
• PeekABoo Research
• Taylor Research
• Frank Magid Associates
• Focus and Testing
• I/H/R Research
• United Sample
• Universal Studios Hollywood
• Directions in Research
• Peanut Labs

Click here to download the registration form: SoCal MRA Holiday Party Registration 2009 Form

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

Download the Pub Tour Flyer

There will be maps available, in case you want to stay longer at one place and meet up at another.  

Wear comfortable walking shoes & bring a jacket or sweater. (November has a normal max. temperature of 70 degrees & an average min. of 54 degrees)

Transportation from the hotel to the 1st stop will be included.  Return trip is not included – options are a cab ride $4 – $5 or leisurely walk (.62 miles)

Cost: $40

For those who are not too tired, we’ll meet up with other conference attendees at the Hilton Bayfront for a nightcap at the Fox Sports Grill.

We just wanted you to save the date for the upcoming annual SoCal MRA Holiday Party. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage.  We’re having a cocktail hour and a tapas style dinner.

You asked for it and we deliver: The Raffle is back, in a bold new way!

Date Friday 12/4/09
Time: 6pm

SLS Hotel
465 S. La Cienega Boulevard
Los Angeles,California 90048

Early Bird:
Register by November 6^th for $75/ticket
Special rate for party of 10 – $700

Regular admission $85/ticket after November 6^th
Special rate for party of 10 – $800

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

Hello So Cal Members,

Due to unforeseen circumstances and to accommodate the schedule of the majority of our prospective attendees, we have decided to postpone our Education Day to a future date that is yet to be determined. We will be working to reschedule our Education Day and will send details as soon as possible.

For those who have signed up for this event, please contact Shelia Thompson at sthompson@magid.com for your reimbursement.

We sincerely apologize for this inconvenience and look forward to seeing everyone in the near future. Please continue to visit our website for the latest updates and Calendar of Events.

We’d also like to take this opportunity to gather comments from you for the types of information you would like to see at upcoming SoCal MRA Events. Please feel free to leave information in the comments section.

Sincerely,

Rudy Yu
President
Southern California Marketing Research Association

Greetings, SoCal MRA members!

Download the flyer for our upcoming Education Day on September 12. It contains all the information for the event, including payment information.

Education Day 2009 Registration Form

Date: Saturday – September 12, 2009

Location: Loyola Marymount University “UHALL BUILDING”

Time: 9:00am-4:15pm

Schedule:
9:00 AM – 10AM Registration and Continental breakfast
10:00 AM- 4:15 PM Education Day

Speakers:

Jane Buckingham “Trendera”
“Understanding Next Generations”

Justin Greeves “Harris Interactive”

“The Changing Supplier/Client Compact: Views from the front lines”

Doug Studebaker “Innerscope”
“Using Biometric Monitoring & Emotional Engagement”

Michael Lambie “The Nielsen Company”
“Digital Ethnographies and Other Qualitative Methods for the Modern Researcher”

Cost: $25 for students and $75 per (4th from company free)

* All sessions will count towards PRC Credit*
A campus map of Loyola Marymount University can be found in PDF format on the LMU website:
Campus Map Full Color.pdf

Looking forward to seeing you all there!

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• LMU Opens ’21st Century Library’ to the Community (prweb.com)

Hope to see you all there!

We are thrilled to welcome some new members and companies to the Board of Directors this year!  In addition, we’re always looking for volunteers to assist with activities through-out the year.  So, if interested… let us know.

Board Installation will be announced at our next Member Meeting which will be held June 18^th at Universal City Walk (invitation to follow via Socializr).

Congratulations to the 2009-2010 Board of Directors for the Southern California Chapter MRA!!

• Immediate Past President: Irene Gustaitis, NeuroFocus
• President:  Rudy Yu, Universal Studios
• President Elect: Karen Manne, Disney / ABC Domestic TV
• Treasurer: Shelia Thompson, Frank N. Magid Associates
• Secretary: Ben Sheck, Taylor Research

Directors-At-Large

• Director of Education: Myla Merriss, Adept Consumer Testing
• Director of Communication & Holiday Party Coordination:  Frannie Glassenberg, Schlesinger Associates
• Director of Publication & Technology: Michael  Lambie, Nielsen
• Director of Marketing & Volunteer Coordination:   James Bettis, FOX
• Director of Social Events/Mixers:  Tobin Bailey, Research Now
• Director of Membership & Sponsorship: Lorei Musselman, LA Research
• Director at Large – Education in Training: Kerry Hecht, Peek-A-Boo Research
• Director at Large – Membership in Training:  James Arcediano, Taylor Research

Advisors

• Ginger Blazier, Directions in Research
• Lynn Stalone, I?H?R Research Group
• Scott Baker, Adept Consumer Testing
• Tony Blass, Field Dynamics