We’re proud to announce the we’re co-hosting along with the Southwest and Northwest chapters our 25th Annual Las Vegas Conference this March.

March 2 – 4th
Paris Hotel & Casino
Las Vegas, NV

Speakers include:

• Jane Buckingham, Trendera Inc.
• R. Scott Evans Ph.D., Social Media Thought Leader, Microsoft
• Brian Cooper, VP Technology, TNS
• Jim McAlexander, Professor, Oregon State University
• Larry Noble, Manager, Consumer Insights New Product Development, Wendy’s International

Be sure to register early and  reserve your room at a special $99/night price.

Register for the conference at SWMRA.org.

Download the flyer here.

Special thanks to all our SoCal MRA sponsors of the conference:

Act One Research

Apperson Digital Technology Services

Atkins Research Group

Directions In Research

ISA

Marketing Systems Group

Survey Sampling International

Taylor Research Inc.

LA Research

Looking forward to seeing you all there.

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand. 

Panel Discussion:

Moderated by:  Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

• Rudy Yu, Consumer Insights Manager, NBC Universal
• Karen Manne, Vice President, ABC Disney

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

• Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
• Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
• Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest),  $449 Non-Members (All Others)
• Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

Greetings and happy new year to all our SoCal MRA friends. We hope you all had a joyous and prosperous holiday.

We’ve had a sleepy start to the year and have now picked up full steam heading into March, kicked off by our Joint Conference Chapter Event in Las Vegas, March 3 – 5. We’re putting it on with the Northwest and Southwest Chapters of the Marketing Research Association. Receive an early bird rate by registering before February 1st, at the Southwest Chapter website.

We just wanted to remind you that the early bird registration for our Spring Event titled ‘Pursuing a Competitive Advantage’ ends this Monday, February 16th.

We’ve got some great speakers lined up that will provide crucial insights for marketing research during this trying economic time. Sessions include:

• Karen Manne – Online Communities- How Disney uses their online communities to find key insights and develop a competitive advantage.
• Keiko Powers – Data Mining- Learn how JD Power & Associates uses sophisticated data mining tools to analyze data and identify critical issues.”
• Elisa Galloway – How is the economy impacting you? A roundtable discussion moderated by Elisa Galloway.”
• Dan Safreno – Large scale tracking studies- How Intuit uses large scale tracking studies and other research techniques to understand their customer’s needs.”
• Justin Wyatt – Welcome to Hard Times- Marketing in today’s economic environment. Growing your business during hard times.
• Beth Kane & Christie Kawada – Researching Latino Viewers- How Si’ TV and Nielsen teamed up to understand the unique needs of the 18-49 Latino viewer.”
• Merrill Dubrow – Special Economic Panel- How is the economy impacting our industry? An interactive discussion of how industry leaders are dealing with the current economic crisis.” 

These sessions are valid for PRC credit.

The conference takes place the Mirage Hotel in Las Vegas, NV on March 18 – 20, 2009.

Hope to see you all there!