Thanks to everyone who came out for our education event last week. We had an amazing turnout and learned some really great stuff.

When:
Thursday, May 27, 2010; 6pm-8pm

Where:
Santa Monica Public Library
MLK Jr. Auditorium
601 Santa Monica Blvd.
Santa Monica, CA 90401
Program:
Product Integration & Sponsorship: Strategy, Challenges and Measurement
Featuring Speakers and Case Studies from: A&E Television Networks, Adelman Media Group, comScore, Fox Sports Network and NeuroFocus

Scheduled Speakers:
(Subject to change without notice)

Adelman Media Group, Jason Adelman, Principal

A & E Television Networks, Mike Greco, EVP Strategic Insights

comScore, Graham Mudd, VP Marketing

Fox Sports Network, Mark Sommer, Research & Programming

Warner Bros., Bruce K. Rosenblum, EVP Media Research & Insights

Moderator; Emily Della Maggiora, President, Treehouse Strategies Inc.; Santa Monica College, Workforce & Economic Development

This is aFREE event!

Registration online at eventbrite.

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand. 

Panel Discussion:

Moderated by:  Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

• Rudy Yu, Consumer Insights Manager, NBC Universal
• Karen Manne, Vice President, ABC Disney

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

• Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
• Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
• Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest),  $449 Non-Members (All Others)
• Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.

We just wanted to let everyone know that the membership challenge has been updated. The winning Chapters will receive awards which can be raffled off at a future event to raise money for the Chapter, presented to a member or local company for outstanding service, etc.

The awards are as follows:

• Winning Chapter with 10 or more new members will receive a full conference registration to the 2010 Annual Conference in Boston.  This is a $900 value.
• The 2^nd Place Chapter with at least 5 new members will receive a National MRA eNews banner ad for one month (2 issues).  This is a value of $175.
• The 3^rd Place Chapter with at least 5 new members will receive one MRA archived or live webinar.  This is a $65 value.

So please reach out to your colleagues and urge them to join today. SoCal membership form available here.

Read more from

the National MRA site.

Just a reminder that the Annual Holiday Party is only 10 days away. You now have until the end of next week to signup for the Holiday Party. Tickets are available at the door and the signup forms are available here and on the website. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage and Top Chef, where Marcel from Season 2 is now a chef. We’re having a cocktail hour and a tapas style dinner. Valet parking is complementary provided by our friends at e-Rewards.

You asked for it and we deliver: The Raffle is back, in a bold new way! Please let us know if you’re interested in sponsoring a raffle prize.
Current raffle prizes include:

• Amazon Kindle from Research Now
• Nintendo Wii
• And others…

Special thanks to our sponsors for making this event possible:

• Research Now
• Greenfield Online
• e-Rewards
• Adept Consumer Testing
• Schlesinger Associates
• Peanut Labs
• LA Research
• PeekABoo Research
• Taylor Research
• Frank Magid Associates
• Focus and Testing
• I/H/R Research
• United Sample
• Universal Studios Hollywood
• Directions in Research

Click here to download the registration form: SoCal MRA Holiday Party Registration 2009 Form

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

We’ve been getting a number of requests to push back the early bird registration period, so we did! You now have until the end of this week to signup for the Holiday Party. The signup forms are available here and on the website. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage and Top Chef, where Marcel from Season 2 is now a chef. We’re having a cocktail hour and a tapas style dinner.

Early Bird: Register by November 13^th for $75/ticket
Special rate for party of 10 – $700

Regular admission $85/ticket after November 13^th
Special rate for party of 10 – $800

Special thanks to our sponsors for making this event possible:

• Research Now
• Greenfield Online
• e-Rewards
• Adept Consumer Testing
• Schlesinger Associates
• LA Research
• PeekABoo Research
• Taylor Research
• Frank Magid Associates
• Focus and Testing
• I/H/R Research
• United Sample
• Universal Studios Hollywood
• Directions in Research
• Peanut Labs

Click here to download the registration form: SoCal MRA Holiday Party Registration 2009 Form

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

We just wanted you to save the date for the upcoming annual SoCal MRA Holiday Party. We’ve picked up and moved from the Sofitel a few blocks down the street to the SLS Hotel, as recently seen in Entourage.  We’re having a cocktail hour and a tapas style dinner.

You asked for it and we deliver: The Raffle is back, in a bold new way!

Date Friday 12/4/09
Time: 6pm

SLS Hotel
465 S. La Cienega Boulevard
Los Angeles,California 90048

Early Bird:
Register by November 6^th for $75/ticket
Special rate for party of 10 – $700

Regular admission $85/ticket after November 6^th
Special rate for party of 10 – $800

If you’re interested in sponsoring please contact Shelia Thompson.

We look forward to seeing you there.

Hello So Cal Members,

Due to unforeseen circumstances and to accommodate the schedule of the majority of our prospective attendees, we have decided to postpone our Education Day to a future date that is yet to be determined. We will be working to reschedule our Education Day and will send details as soon as possible.

For those who have signed up for this event, please contact Shelia Thompson at sthompson@magid.com for your reimbursement.

We sincerely apologize for this inconvenience and look forward to seeing everyone in the near future. Please continue to visit our website for the latest updates and Calendar of Events.

We’d also like to take this opportunity to gather comments from you for the types of information you would like to see at upcoming SoCal MRA Events. Please feel free to leave information in the comments section.

Sincerely,

Rudy Yu
President
Southern California Marketing Research Association

Greetings, SoCal MRA members!

Download the flyer for our upcoming Education Day on September 12. It contains all the information for the event, including payment information.

Education Day 2009 Registration Form

Date: Saturday – September 12, 2009

Location: Loyola Marymount University “UHALL BUILDING”

Time: 9:00am-4:15pm

Schedule:
9:00 AM – 10AM Registration and Continental breakfast
10:00 AM- 4:15 PM Education Day

Speakers:

Jane Buckingham “Trendera”
“Understanding Next Generations”

Justin Greeves “Harris Interactive”

“The Changing Supplier/Client Compact: Views from the front lines”

Doug Studebaker “Innerscope”
“Using Biometric Monitoring & Emotional Engagement”

Michael Lambie “The Nielsen Company”
“Digital Ethnographies and Other Qualitative Methods for the Modern Researcher”

Cost: $25 for students and $75 per (4th from company free)

* All sessions will count towards PRC Credit*
A campus map of Loyola Marymount University can be found in PDF format on the LMU website:
Campus Map Full Color.pdf

Looking forward to seeing you all there!

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• LMU Opens ’21st Century Library’ to the Community (prweb.com)

Kelton Research is looking for a Business Development Associate with at least 2 years of experience in primary market research (ideally on the business development side) who wants to be a part of a fast-growing company with opportunities for advancement. You must be able to manage a broad range of projects, leads and tasks, be absolutely polished, presentable, and able to interact with clients and vendors professionally, and have no trouble managing multiple priorities simultaneously. You should be able to scope out the logistics and costs of both quantitative and qualitative methodologies and clearly communicate them both orally and in written proposals.

Responsibilities include:

• Proposal development: Conceptualize methodologies and develop detailed proposals for a broad array of quantitative and qualitative research programs
• Contextual business research: Conduct secondary research to provide context for pitches and proposals
• Creative asset development: Design, maintain, and evolve PowerPoint decks for pitches and proposals
• Vendor management: Manage vendor outreach, communication, and negotiations with sample providers, focus group facilities, and other partners
• General sales & marketing support: Write project case studies, conduct ongoing prospect research, attend networking events, and manage website and newsletter updates
• Business intelligence: Oversee maintenance/reporting of CRM database (Salesforce.com)

Required Skills/Experience:

• Knowledge of the market research industry a must; minimum of two years experience/familiarity with both quantitative and qualitative research required
• Superior knowledge of PowerPoint design; samples will be requested. Familiarity with PhotoShop, Illustrator, and general design applications are also a plus
• Strong comfort level in Word; knowledge of Excel, Salesforce are a plus
• Strong writing skills a must; writing samples will be requested. Attention to detail, and ability to communicate concisely and precisely
• Strong time management and organizational stills with proven ability to manage multiple tasks, work well under pressure, and work independently to meet deadlines and objectives
• Strong interpersonal capabilities
• Excellent communication skills, both verbal and written

Reporting & Growth Path

• Position will report to Executive Team, including partners, and support the needs of the Project Management Teams as needed
• Growth path: Business Development Manager, responsible for managing a specific prospecting territory/sales goals

About Kelton Research

Kelton has become the nation’s fastest growing research consultancy through the strength of its diverse consultants, the skill and work ethic of its researchers and analysts, and the profoundly different approach we take to market research.

This is not a data shop. Our clients come to us for our ability not just to do positioning research, but to create, test, and recommend positionings; not just for our ability to conduct tracking studies, but because of our ability to field research and deliver recommendations that fundamentally alter clients’ business strategies and impact their bottom line for the better. While we have specialized services that attract clients, our true specialty is our staff – a different caliber and mindset of individuals than is found at most major research firms.

Kelton is centered in Los Angeles, with a robust satellite office in NY. The company currently employs both quantitative and qualitative experts, PhDs and cultural anthropologists, as well as consultants with marketing, public relations, media, and business consulting backgrounds who specialize not in research but in driving strategy for our clients.

Also, as this position will occasionally require running errands outside of the office, all respondents must have a car, valid driver’s license, and insurance.

Benefits: Medical, dental, vision, 401(k)
To be considered for this position, please send your resume in Word or PDF format to: Careers@KeltonResearch.com.

Just a reminder to those of you who have not rsvp’ed for the Entertainment Research Innovations event in Santa Monica. We’d ask that you update your status of whether or not you can make it.

Entertainment Research Innovations

RSVP here: http://www.socializr.com/event/954812186

Our final event of the year was the Annual Holiday Party held in December at the Sofitel Hotel in West Hollywood.  It was a wonderful evening filled with good conversation, great food and dancing.  A special thank you goes out to the Board Committee that dedicated a lot of time to put together a wonderful event…including the massive leather-boxed tequila centerpieces that were given away throughout the evening.  Congratulations to Ed Sugar who received the 2008 “Research Pillar” award for his outstanding dedication to the field of market research both as a businessman and MRA volunteer. 

Tobin Bailey, Irene Gustaitis, Lee Nizani & Jerome Bettis

It is an honor and pleasure to join the MRA Board of Directors of the Southern California Chapter, who I believe is a group of highly experienced, talented and dedicated research professionals.

With over 17 years of experience in the industry, I had the pleasure of working at established and well-respected research companies such as Plog Research, House of Marketing, Savitz Field and Focus, Interviewing Services of America and Lieberman Research Worldwide.

At my current position at Universal Studios Hollywood Theme Park and City Walk, I am responsible for the oversight of all the marketing research fieldwork needs.
Read more…