Please welcome us in congratulating Monica Brown of Loyola Marymount University as she has been awarded our annual scholarship of $1,000. She is currently working on her MBA with an emphasis on marketing. Congrats Monica !

We just wanted to let everyone know that the membership challenge has been updated. The winning Chapters will receive awards which can be raffled off at a future event to raise money for the Chapter, presented to a member or local company for outstanding service, etc.

The awards are as follows:

• Winning Chapter with 10 or more new members will receive a full conference registration to the 2010 Annual Conference in Boston.  This is a $900 value.
• The 2^nd Place Chapter with at least 5 new members will receive a National MRA eNews banner ad for one month (2 issues).  This is a value of $175.
• The 3^rd Place Chapter with at least 5 new members will receive one MRA archived or live webinar.  This is a $65 value.

So please reach out to your colleagues and urge them to join today. SoCal membership form available here.

Read more from

the National MRA site.

Greetings, SoCal MRA members!

Download the flyer for our upcoming Education Day on September 12. It contains all the information for the event, including payment information.

Education Day 2009 Registration Form

Date: Saturday – September 12, 2009

Location: Loyola Marymount University “UHALL BUILDING”

Time: 9:00am-4:15pm

Schedule:
9:00 AM – 10AM Registration and Continental breakfast
10:00 AM- 4:15 PM Education Day

Speakers:

Jane Buckingham “Trendera”
“Understanding Next Generations”

Justin Greeves “Harris Interactive”

“The Changing Supplier/Client Compact: Views from the front lines”

Doug Studebaker “Innerscope”
“Using Biometric Monitoring & Emotional Engagement”

Michael Lambie “The Nielsen Company”
“Digital Ethnographies and Other Qualitative Methods for the Modern Researcher”

Cost: $25 for students and $75 per (4th from company free)

* All sessions will count towards PRC Credit*
A campus map of Loyola Marymount University can be found in PDF format on the LMU website:
Campus Map Full Color.pdf

Looking forward to seeing you all there!

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In July, our Annual Education Day event was hosted by the prestigious School of Business Management at Loyola Marymount University.  The roster of speakers was impressive and included market research professionals Anthony Patino (LMU), Suzanne Martin (Just Kid Inc.), Christie Kawada (Nielsen Entertainment), Tom Neverill (Storybrand Consulting) and Cynthia Cohen (Verdict Success).SoCal MRA also awarded an “Excellence in Academic Market Research” scholarship to business school student, Lurton A. Gifford.  Congratulations once again Lurton!