This event was part of Social Media Week and was a must-attend event for any professional interested in the latest social media strategies that companies have been using on a variety of platforms. The event was on Sept. 21st at the Viceroy in Santa Monica and sold out in two days.

Panelists included:

• Dana Robinson, NBC Universal, Director of Social Media
• Melva Benoit, Fox Broadcasting Company, SVP Consumer Insight and Audience Research
• Emily Gates, Passenger, VP Client Services (ABC Studios, FOX, VH1, Fuse)
• Jordan Glazier, Eventful, created social media campaigns for NBC (The Event), ABC (Happy Town), COX (If You Really Knew Me), MTV (Savage County), E! (Kourtney and Khloe take Miami), Paranormal Activity
• Somrat Niyogi, CEO of Miso, a “Foursquare for TV” app rewarding users with badges when they check-­‐in to TV shows on TNT, WE tv, etc.

Related articles

• Somrat Niyogi CEO & Co-Founder of Miso On TechZulu Live (techzulu.com)

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand. 

Panel Discussion:

Moderated by:  Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

• Rudy Yu, Consumer Insights Manager, NBC Universal
• Karen Manne, Vice President, ABC Disney

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

• Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
• Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
• Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest),  $449 Non-Members (All Others)
• Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.