Northwest MRA Chapter Education Event in Napa this April

Greetings members,

Our sister chapter in the great Northwest is hosting a riveting education day up in Napa Valley. Information below, or check out the details on their website.

Silverado Resort, Napa Valley
April 29th-30th, 2010

Pairing the Perfect Vintage:
Cultivating Partnerships in Market Research

Speaker Preview #2: Value Driven Business Development

With so many companies in the Market Research field, how does one determine which to use for their needs? How would you know which company is going to give you the result you are looking for? As a company how should you go about communicating to potential clients that your company is the one they should work with for projects or in a long-term relationship?

In this discussion we will talk about how to be seen as a resource in a competitive business environment. How to provide value through smarter engagement practices, by learning the steps to get prospects and clients to return your calls and respond to other communication efforts. We’ll explore how operations staff and sales staff, alike, can benefit from creating more engaging communication. Guests will be participating in an exercise that will help unfold their company’s core strengths and weaknesses in order to make them stand out from the crowd.

Presenter: Paul Kirch, ActusMR

Paul Kirch has a passion for entrepreneurship, sales and sales coaching. He is President & CEO of his own sales management consulting firm, ActusMR, Inc., specializing in the marketing research industry. Actus is a Latin word meaning “perfection, determination and compliment.” These words define his company’s overall philosophy. In addition to his role within ActusMR, he is an active volunteer within many industry organizations, including the Marketing Research Association (MRA), as a former President of the NorthWest MRA chapter.