The Research Club snaps back to the City of Angels this fall for the third visit this year to one of the most the vibrant  locations in our program. We’re excited!

They’re expecting their biggest turnout this time round, so be quick to register early as we are limited on numbers!

When? Tuesday 15th November 2011 6pm till late

Where? Candela Taco Bar & Lounge
831 South La Brea Avenue
Los Angeles CA 90036

Supported by LA WIRE (Women in Research Event)

Register Here

Hello SoCal MRA Members,

We’re excited to announce our upcoming Education Day, “Reaching Generation Next”, to be held on May 12 at Disney’s Grand Californian. Panel members will discuss tween and teen research. Join us for this event and for post-event industry networking (more details on page 6). Also in this issue is the latest featured research on the mobile subscriber market, provided by comScore. We have an election coming up! Keep an eye out for the ballot in your Inbox which should arrive by April 11. We look forward to connecting with you at one of MRA’s upcoming events!

Inside this edition:

• Letter from the president
• Local Mobile Subscriber Market Share Report
• Academic Research and Marketing Research: A Case for Collaboration
• Member Spotlight: Ginger Blazier
• Announcing 2011-2012 SoCal MRA Board Elections
• Education Day – May 12th

You can download the newsletter here.

SAVE THE DATE

SoCal MRA Education Event

Thursday, May 12th

10am to 4pm

Disney’s Grand Californian

1600 South Disneyland Drive
Anaheim, CA 92803
(714) 635-230

Happy Hour will follow at Downtown Disney

We’re proud to announce the we’re co-hosting along with the Southwest and Northwest chapters our 25th Annual Las Vegas Conference this March.

March 2 – 4th
Paris Hotel & Casino
Las Vegas, NV

Speakers include:

• Jane Buckingham, Trendera Inc.
• R. Scott Evans Ph.D., Social Media Thought Leader, Microsoft
• Brian Cooper, VP Technology, TNS
• Jim McAlexander, Professor, Oregon State University
• Larry Noble, Manager, Consumer Insights New Product Development, Wendy’s International

Be sure to register early and  reserve your room at a special $99/night price.

Register for the conference at SWMRA.org.

Download the flyer here.

Special thanks to all our SoCal MRA sponsors of the conference:

Act One Research

Apperson Digital Technology Services

Atkins Research Group

Directions In Research

ISA

Marketing Systems Group

Survey Sampling International

Taylor Research Inc.

LA Research

Looking forward to seeing you all there.

Hello SoCal MRA Members,

I’m very happy to announce some great events coming up this year that will have highly engaging content, and of course, be very entertaining as well. First up is the 25th Annual Las Vegas Conference, that members of the SoCal, Southwest and Northwest chapters have been working very hard on to put together a top-notch event. The speaker line-up for the conference is most impressive, and promises to be enriching and educational. Join us in Vegas on March 2-4, 2011 at the Paris Hotel.

I’m also really excited for our upcoming SoCal MRA education day that we are holding for the first time ever on Catalina Island. A central destination for Los Angeles, Orange County and San Diego, Catalina offers a beautiful, unique setting that will make a prime line-up of speakers and social hour even better. The event is scheduled for Friday, April 1, 2011, so those who wish to stay the night can enjoy the many offerings Catalina has on Saturday as well.

As is tradition, there will also be a sprinkling of mixers throughout the year. First up is a gathering on February 2nd from 6-9P at Magnolia Hollywood, sponsored by Research Now and the SoCal MRA.

I’ve had a great time meeting many new people this past year, and want to thank all of those who helped put together our first three events this season: TV Goes Social panel, the San Diego mixer, and our fabulous holiday party, where we also gave back by collecting toys for The Children’s Hospital.

I hope everyone has a healthy and happy 2011, and I look forward to seeing even more of our membership getting involved in our upcoming events.

With Warm Regards,

Karen Manne

2010-2011 SoCal MRA Chapter President

To read the rest of the Newsletter, download it here.

Join us for our first chapter event of 2011

SoCal MRA February Mixer

Sponsored by: Research Now

Magnolia Hollywood

February 2, 2011

6pm til 9pm

6266 1/2 Sunset Blvd

Hollywood, CA 90028

(323) 467.0660

Back patio

This event is free and as always, non-members are welcome. Appetizers will be provided.

Looking forward to seeing you all there !

Don’t forget about our upcoming Joint Chapter Conference, Las Vegas –March 2-4, 2011.

Greetings Members,

Just a reminder to buy your tickets for this year’s annual holiday party.

Southern California MRA 2010 Holiday Party

Friday, December 3^rd, 2010

7P-11P

THE REDBURY @ HOLLYWOOD AND VINE

1717 Vine Street

Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.

Tickets are $75.

Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.

The Raffle is sure to be fun and rewarding! Plan to buy raffle tickets at check-in – a chance to win some amazing stuff!
If you/your company is interested in including an item for the Raffle – please let us know ASAP.

Holiday Toy Drive – During our Holiday Party and through mid-December the Southern California Chapter of MRA is thrilled to announce that we will be collecting TOYS to be donated to children spending the Holidays at Children’s Hospital Los Angeles. It’s a small way of giving back to one of the many organizations in need this Season.

Please bring one or more items to the party or make arrangements to get your donations to Scott Baker & Myla Merriss (c/o Adept Consumer Testing) to deliver our collection on December 17th to the Children’s Hospital in Los Angeles. All donations must be unwrapped and new. We will be posting a “wish list” on the website too – so be sure to check there if you need some ideas. The Hospital has said that they cannot accept any stuffed toys so please no stuffed animals or toys.

We thank you for your support in making this toy drive a success!

Download our holiday party flyer here.

Purchase tickets online.

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

Purchase tickets here:

Number Of Tickets

1 Ticket $75.00 2 Tickets $150.00 3 Tickets $225.00 4 Tickets $300.00 5 Tickets $375.00 6 Tickets $450.00 7 Tickets $525.00 8 Tickets $600.00 9 Tickets $675.00 10 Tickets $750.00

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

Southern California MRA 2010 Holiday Party

Friday, December 3^rd, 2010
7P-11P

THE REDBURY @ HOLLYWOOD AND VINE
1717 Vine Street
Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night.

Tickets are $75.

Hotel rooms are also available at a discounted rate of $249/nt based on availability. Call 323-963-5513 to book.

Download our holiday party flyer here.

Purchase tickets here:

Number Of Tickets

1 Ticket $75.00 2 Tickets $150.00 3 Tickets $225.00 4 Tickets $300.00 5 Tickets $375.00 6 Tickets $450.00 7 Tickets $525.00 8 Tickets $600.00 9 Tickets $675.00 10 Tickets $750.00

There are still a few sponsor spots available. If interested contact Shelia Thompson at 818-263-3310.

Save The Date: SoCal MRA Holiday Party

Friday, December 3^rd, 2010

7P-11P

THE REDBURY @ HOLLYWOOD AND VINE

1717 Vine Street
Los Angeles, California, 90028

Come join us at the newest boutique hotel hotspot to celebrate the holiday season.  Redbury, designed by Matthew Rolston, renowned visual auteur, brings Old-Hollywood glamour and rock and roll Bohemian chic together to create a bold, high-style environment.   The party will feature delectable small plates and signature drinks, as well as other bar selections, and all other trappings for a fantastic night. More details to follow shortly.

Download our holiday party flyer here.

Number Of Tickets

1 Ticket $75.00 2 Tickets $150.00 3 Tickets $225.00 4 Tickets $300.00 5 Tickets $375.00 6 Tickets $450.00 7 Tickets $525.00 8 Tickets $600.00 9 Tickets $675.00 10 Tickets $750.00

Join us for our next chapter event of 2010:

SoCal MRA October Mixer

at one of the hottest spots in San Diego’s Gaslamp Quarter

Sponsored by:

IVY WINEBAR – at the Andaz Hotel

Thursday, October 21
start 6:00 PM

This event is free and as always, non-members are welcome

See attached flyer for details and upcoming events, including:
·       MRA First Outlook Conference, Orlando–November 2-4
·       Annual Holiday Party –Friday, December 3
·       Joint Chapter Conference, Las Vegas –March 2-4, 2011

Download the flyer here.

Thanks to everyone who came out for our education event last week. We had an amazing turnout and learned some really great stuff.

Greetings friends,

We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner,  and a featured speaker, Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close
(Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier, Directions In Research (619) 299-5883 / gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!
Special Thanks to all of our sponsors for making this event possible.

• Taylor Research
• Directions in Research
• Toluna – Greenfield
• LA Research
• e-Rewards
• ISA
• Worldwide Translation Center
• Frank Magid & Associates
• America’s Survey Corporation

Image via Wikipedia

Greetings friends,
We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner and a featured speaker Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close (Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier,
Directions In Research (619) 299-5883/gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!

Special Thanks to all of our sponsors for making this event possible.

• Taylor Research
• Directions in Research
• LA Research
• e-Rewards
• ISA
• Worldwide Translation Center and Frank Magid & Associates

Please welcome us in congratulating Monica Brown of Loyola Marymount University as she has been awarded our annual scholarship of $1,000. She is currently working on her MBA with an emphasis on marketing. Congrats Monica !