Dear Members and Friends,

Don’t forget to register for the upcoming Las Vegas Conference presented by the Northwest, Southwest and Southern California Chapters of the MRA!

To register now, please click here
To download program please click here

ANNUAL COCKTAIL PARTY

Scientific Telephone Samples invites you to our Annual Cocktail Party at upcoming Joint Southwest, SoCal & Northwest Chapter MRA Conference in Las Vegas after the President’s Reception on Wednesday, April 11th from 8:30 PM to Midnight.

Join us in the largest party suite at Planet Hollywood Hotel & Casino for networking, drinks, and fabulous food, all compliments of your friends at Scientific Telephone Samples.

Please see the invitation here for details.

We look forward to seeing you at the party!

See you in Las Vegas!

Dear Members and Friends,

The Southern California Chapter of the Market Research Association is pleased to present our 2012 Hispanic Research Event. Please join us for drinks, dinner and a presentation by Walter Meneses (Meneses Research):

Hispanic Youth and Their Influence on Social Media in the Traditional Hispanic HH – *Approved for 1.25 PRC Credits*

March 20th
5:00pm – 8:30pm
Café Sevilla – 353 5th Ave. San Diego

Admission includes two drink tickets, Tapas and a two-course Family Style Dinner. We will also have some fantastic giveaways. So don’t miss it!


For additional information, please download our flyer here.

Purchase your tickets via Paypal or by contacting Lorei Musselman here

# of Tickets

1 Ticket $52.00 USD 2 Tickets $104.00 USD 3 Tickets $156.00 USD 4 Tickets $208.00 USD 5 Tickets $260.00 USD

We look forward to seeing you there!

Dear Members and Friends,

The Southern California Chapter of the Market Research Association, in conjunction with The University of Southern California, is pleased to present the 2012 Education Day.

Join your peers for a program designed to enlighten and bring you up to date on the latest developments in Market Research.

MARCH 2nd, 2012
8:45am to 5:00pm at The Forum, Ronald Tutor Campus Center, USC



This year’s exciting line-up includes:

• Karen Manne – VP, Research, ABC Television
• “TV Research 101 – How TV is measured, ratings and how they are used”

• John Thaler – Attorney, Law Offices of John Thaler, APC
• “Legal Issues in Market Research”

• Ashley Ranger – President, Excelamktg
• “Tapping into Social Media to Find and Understand Your Target Market”

• Carrie Robbins – Research Associate, Lieberman Research Worldwide
• “Mobilizing Market Research – State of the Art Mobile Data Collection Methods”

Admission includes continental breakfast, lunch, refreshments and parking. A mixer will follow at Traditions (www.usctraditions.com) – Enjoy lively conversation and a cocktail, compliments of SoCal MRA!

Parking is free with admission. Be sure to mention you are attending the Southern California MRA Education Day.

Gate 4 /Structure D – at Jefferson Blvd & Royal Street

Here is a link to the map.

For additional information please download our Program here and our Flyer here.

Purchase your tickets via Paypal or by contacting Lorei Musselman here

# of Tickets

1 Ticket $52.00 USD 2 Tickets $104.00 USD 3 Tickets $156.00 USD 4 Tickets $208.00 USD 5 Tickets $260.00 USD

See you there!

The Research Club snaps back to the City of Angels this fall for the third visit this year to one of the most the vibrant  locations in our program. We’re excited!

They’re expecting their biggest turnout this time round, so be quick to register early as we are limited on numbers!

When? Tuesday 15th November 2011 6pm till late

Where? Candela Taco Bar & Lounge
831 South La Brea Avenue
Los Angeles CA 90036

Supported by LA WIRE (Women in Research Event)

Register Here

For those that are interested, PAPOR, the Pacific Chapter for AAPOR, is proud to announce a short course by Don Dillman in Los Angeles on August 2^nd at Loyola Marymount University (near LAX) from Noon – 3:30PM.  It has been approved for 3.5 PRC Research hours.  Details and registration information can be found below.

The Pacific Chapter of American Association for Public Opinion Research (PAPOR) is proud to announce the following short course:

“Creating Effective Designs for Mixed-Mode Surveys”

by Professor Don Dillman

 August 2^nd, 2011 Noon – 3:30 PM

Loyola Marymount University

Los Angeles, CA 

Register Now at http://papor.davissurvey.com/sc11

PAPOR Member

Before July 25                      $50

July 25 through Onsite        $70

Non PAPOR Member (Includes 2011 membership)

Before July 25                      $65

July 25 through Onsite        $85

Student

Before July 25                      $20

July 25 through Onsite        $20

Registration includes pre-course lunch from 11:15 – Noon

Course Preview – (MRA PRC Approved – 3.5 Research Hours)

Interest in using mixed-mode designs to improve survey quality continues to grow, just as our knowledge of potential problems also expands.  This short course begins with consideration of the error reduction and cost benefits survey designers hope to accomplish by adopting mixed-mode data collection strategies and the different ways in which data collection modes may be combined.  It continues with a summary of some causes of measurement differences between survey modes, including visual vs. aural communication and the tendency of survey designers to construct questions differently for each mode.  Implementation strategies that mix modes of contact in order to improve response by single as well as multiple modes of response will be discussed.  This short course builds upon the 2009 book Internet, Mail and Mixed-Mode Survey (Dillman, Smyth and Christian), and emphasizes research conducted since its publication.

About Don Dillman

Don A. Dillman is Regents Professor in the Department of Sociology and Deputy Director of the Social and Economic Sciences Research Center at Washington State University, where he maintains an active research program on measurement and non-response issues in survey research.  He has conducted research on methods for and consequences of mixed-mode surveys for more than 30 years.  He is author of more than 250 publications, and from 1991-1995 served as the Senior Survey Methodologist in the U.S. Bureau of the Census.  A former President of the American Association for Public Opinion Research, he received the 2003 AAPOR Award for Exceptionally Distinguished Achievement.

About PAPOR

PAPOR is the regional chapter of the American Association for Public Opinion Research (AAPOR).  Our mission is to bring together professionals in public opinion and survey research to discuss survey methodology as well as public opinion issues.  PAPOR has 155 members that represent the western and Rocky Mountain states, with a handful of members from the East Coast, Midwest, and Canada.

Special Thanks to Our Gold Sponsors

Thomas + Dorothy Leavey Center for the Study of Los Angeles –  www.lmu.edu/csla

Trotta Associates – www.trotta.net

Davis Research – www.davisresearch.com

Greetings Members, 

Save the date for our upcoming Board Installation and mixer at Henry’s Hat in North Hollywood this Wednesday June 15th at 7pm.

 

 

Board Installation & Mixer

• Wednesday June 15th
• 7pm

 

 

Henry’s Hat

 

3413 Cahuenga Blvd. West
(between Barham and Lankershim)
Los Angeles, CA 90068

 

 

323-512-2500

 

 

 

 

Looking forward to seeing you all there !

Join us for our next chapter event of 2010:

SoCal MRA October Mixer

at one of the hottest spots in San Diego’s Gaslamp Quarter

Sponsored by:

IVY WINEBAR – at the Andaz Hotel

Thursday, October 21
start 6:00 PM

This event is free and as always, non-members are welcome

See attached flyer for details and upcoming events, including:
·       MRA First Outlook Conference, Orlando–November 2-4
·       Annual Holiday Party –Friday, December 3
·       Joint Chapter Conference, Las Vegas –March 2-4, 2011

Download the flyer here.

It’s been a long year and we all need a well deserved break!  Come join us for an evening of meeting up with old acquaintances and the opportunity to meet new contacts.  Enjoy a relaxing experience at this famous wine bar, in San Diego’s historic Gaslamp District, featuring 88 wines by the glass poured from innovative WineStations, in addition to a full bar.  There will be special promotions offered.  Further details will be provided soon.

Where: Ivy Wine Bar in the Andaz Hotel – San Diego
600 F Street
Downtown / Gaslamp , CA 92101
tel.# (866) 907-0704
When: Thursday, October 21, 2010
Time: 6:00pm

TV Goes Social Panel
September 21st, 2010
Viceroy Santa Monica, 1819 Ocean Ave

SoCal MRA has teamed up with Digital LA to bring you a specialized panel entitled “TV Goes Social.”  This event is part of Social Media Week and is a must-attend event for any professional interested in the latest social media strategies that companies are using on a variety of platforms.

 - 6:30-7:00p:    Check-in and networking 
 - 7:00-8:00p:    Panel & Q&A
 - 8:00-11:00p:  Drinks & Networking -your ticket includes admission to the networking cocktail hour in the outdoor pool courtyard and bar.

Thanks to everyone who came out for our education event last week. We had an amazing turnout and learned some really great stuff.

When:
Thursday, May 27, 2010; 6pm-8pm

Where:
Santa Monica Public Library
MLK Jr. Auditorium
601 Santa Monica Blvd.
Santa Monica, CA 90401
Program:
Product Integration & Sponsorship: Strategy, Challenges and Measurement
Featuring Speakers and Case Studies from: A&E Television Networks, Adelman Media Group, comScore, Fox Sports Network and NeuroFocus

Scheduled Speakers:
(Subject to change without notice)

Adelman Media Group, Jason Adelman, Principal

A & E Television Networks, Mike Greco, EVP Strategic Insights

comScore, Graham Mudd, VP Marketing

Fox Sports Network, Mark Sommer, Research & Programming

Warner Bros., Bruce K. Rosenblum, EVP Media Research & Insights

Moderator; Emily Della Maggiora, President, Treehouse Strategies Inc.; Santa Monica College, Workforce & Economic Development

This is aFREE event!

Registration online at eventbrite.

Image via Wikipedia

Greetings friends,
We’re hosting our Hispanic Research Event this upcoming April 16th at the Miami Grille in La Jolla, CA.  We’ll be having beverages, appetizers, dinner and a featured speaker Walter Meneses. We’ll also be giving away some great prizes for those who are in attendance.

“Miami is the epicenter of its staggering choice of ethnic restaurant choices – Cuban, Nicaraguan, Honduran, Peruvian, Argentinean, Haitian, Bajan, Jamaican, and Trinidadian. Miami Grille introduces a new style of cooking with a new food vocabulary to San Diego- boricua, canasta de fritas, tostones, yucca, maduros, plancha and plantains-gathered from these exotic destinations and prepared with superlative raw materials imported and found here in California. The cultural richness and ethnic diversity of the Miami Grille displays our fondness for grilling, salads and planchas. The interior ambiance reflects the warmth of the tropics and our love of the traditions and music of the colorful, Latin ethnic heritage.”

Buffet Style Dinner 7:00pm—8:30pm
Sponsor: e-Rewards

Featured Speaker:
Walter Meneses, Owner of Meneses Research
“How To Effectively Reach The U.S. Hispanic Consumer”
PRC Contact Hours – pending approval by MRA

8:45 pm Everybody is invited to a Group Salsa Dance Class

9:15 pm Open Dancing with live Cuban Band / 1:30 am close (Embassy Suites and Marriott close by)

Cost for the evening is $45!

RSVP by April 9, 2010
Sponsorships still available – Contact Ginger Blazier,
Directions In Research (619) 299-5883/gblazier@diresearch.com

Download the Hispanic Research Event Flyer & Registration Form

We’ve heard from Ginger doing some fieldwork that the special SoCal MRA Sangria is a hit!

Special Thanks to all of our sponsors for making this event possible.

• Taylor Research
• Directions in Research
• LA Research
• e-Rewards
• ISA
• Worldwide Translation Center and Frank Magid & Associates

March 3rd through 5th, 2010 at the MGM Grand, Las Vegas, NV.

Tentative Schedule

Thursday, March 4

Peter Summersgill
Director Consumer Insights, Sony Computer Entertainment

Chris Robson & Scott Laing
Principals, Parametric Marketing

Lunch – Round Table Discussions

Bart Steiner
CEO, Bulbstorm, Inc.

Meredith Lind, Partner, Definitive Insights
Aaron Lee, Research Director, Definitive Insights

Friday, March 5

Frank Stagliano
Group EVP/GM, Entertainment Custom Research, The Nielsen Company
Presentation will focus on work conducted at Nielsen’s Digital Labs/CBS Television City Research Center will include tour of the facility at the MGM Grand. 

Panel Discussion:

Moderated by:  Patrick Howley, President, The Howley Group, LLC

Includes Panel Members:

• Rudy Yu, Consumer Insights Manager, NBC Universal
• Karen Manne, Vice President, ABC Disney

Costs include: All seminars – Opening Reception (6:00 pm on Wednesday, March 3rd). Thursday Breakfast & Lunch,

and Friday Breakfast & Lunch. Conference concludes at 2:00 pm on Friday, March 5th.

Registration Options:

• Early Bird Registration – Deadline: Monday, February 1st, 2010 – $329 Members (Southwest, SoCal & Northwest)
• Regular Registration – Deadline: Thursday, February 18th, 2010 – $379 Non-Members (All Others)
• Late/ On-Site Registration – (After February 18th ) – $399 Members (Southwest, SoCal & Northwest),  $449 Non-Members (All Others)
• Reception Only / Additional Reception Tickets – $125 (All)

Registration and payment must be received by deadline at 5:00 pm MST- either faxed or postmarked.

Cancellation policy – A cancellation fee of $25 will be applied. No refund will be issued after registration cut-off February 18th.

Click to download the 2010 Vegas Conference Registration Form

Fax or Mail Form To: Vaughn Mordecai, SWMRA Treasurer, 6975 Union Park Center, Suite 450, Midvale, UT 84047

Phone (800) 678-3748 Fax (801) 565-7137

Register early for the conference by February 1st and have a chance to WIN a 2010 MRA Annual Conference package for Boston, June 2010.

Register early at the MGM Grand 877-880-0880. Rates are $109 Tues – Fri. Use code “Market Research Association Las Vegas. Rates good through Feb 3rd or until room block is full.